Popular Preachers are running amuck today with some non-Scriptural
gimmicks, like the two famous J's, and not Jesus and Jeremiah as
they were never popular preachers.  Their key is the preaching of a
message of optimistic peace and prosperity for the future that is non-
existent:  it is the Falling Away that the church now faces, not massive
revival, no matter what the gimmick.  During this Falling Away it is
impossible for both Christians and preachers to be popular, even as it
is impossible to have world-wide Holy Spirit led revival while “sin
abounds, and the love of many waxes cold”.  Now, if a preacher can
find a gimmick that popularly appeals to those waxing cold which at
the same time ignores the abounding of sin in their lives, then that
preacher has hit the jack pot of popularity.  Your personal choice is
simple, as there are many not popular preachers you know, that
faithfully preach the words of Jesus about abounding sin, love waxing
cold, and the Falling Away.

Download free "Popular Preachers of Prosperity"  {Some practice it
and deny they preach it, often it is justification of their own life style.}
www.biblecombibleman.com/pop.pdf   

Wikipedia on Gimmicks--     {http://en.wikipedia.org/wiki/Gimmick}
“In marketing language, a gimmick is a unique or quirky special feature
that makes something "stand out" from its contemporaries. However, the
special feature is typically thought to be of little relevance or use. Thus, a
gimmick is a special feature for the sake of having a special feature. It
began, however, as a slang term for something that a con artist or
magician had his assistant manipulate to make appearances different from
reality. Such things as the manipulating of a gaming wheel led to the idea
of a "gimmick" being used. Musicians often use gimmicks such as Slash's
top hat, Angus Young's schoolboy uniform and Deadmau5's mouse
helmet.”

Some Things about Gimmicks

1.  Gimmicks are really strong, loud, and persistent with unwavering
confidence, unique messages and methods that overshadow, almost
ignore, and eclipse:  (1) that sin is abounding and becoming more
popular among the majorities of the world; and (2) that the love of
most Christians, churches, and preachers are waxing cold.
2.  The gimmicks of the J's—you guess which one—are:  (1)a big, big,
big constant smile with a philosophy of “how to win friends and
influence people, but little Bible; and (2)unknown tongues with little
literal Bible, a lot of “going everywhere preaching” with spiritualizing
overshadowing literal Bible, and interpretations that are convenient for
the desired results.
3.  What do these professional masters of gimmicks have in
common:  (1) preaching an optimistic view of the future, called
“peace” in Jeremiah; (2)confusion on the when and how of the “last
days”; (3) giving people what they want more than what Jesus, the
Spirit, and the Bible tell what the people need; (4) repetitive preaching
of selective Scriptures of the Bible instead of the ALL Scripture
approach of II Timothy 3:16,17; and (5) majoring on minors and
minoring on majors as far as the major doctrines of the Bible, and the
Top Topics; (6) they are dreamers of dreams, but not like Daniel in a
good way; and (6) it is always difficult because of the camouflage and
diversions of the gimmicks to see the real fruits of their disciples.
4.  Dreams and Gimmicks led people to ignore, and in fact promote
the 5 stages of the great apostasy called the Falling Away, called
backsliding in Jeremiah and described in II Timothy 4:3,4:  intolerance
toward sound doctrine, heaping up itching ears teachers with
something new to say, motivation by personal wants and desires,
superficialities for hard truth, and fables since the dreams and
gimmicks are just not so!

The dream was the gimmick used in Jeremiah, and what the book
of Jeremiah says on dreamers and dreams.

1.  Jeremiah 23:28-32.
“The prophet that hath a dream, let him tell a dream; and he that
hath my word, let him speak my word faithfully.  What is the chaff
to the wheat? saith the LORD.
{Don't get your dreams, or what
you want to be and happen, confused with first proper reading
and listening to the recorded Word over special revelations, also
faithful interpretation and application of God's word.}

Is not my word like as a fire? saith the LORD; and like a hammer
that breaketh the rock in pieces?
 {You can tell the difference
between a dream of comfort, peace, and optimism, and the real
Word of God which is like a fire that burns and a hammer that
breaks the rocks, not at all visions of comfort, more of painful.}

Therefore, behold, I am against the prophets, saith the LORD, that
steal my words every one from his neighbour.
 {In presenting their
own dreams and visions, these prophets of Jeremiah, and any
like them today with popular messages, by doing so are stealing
God's words from their own neighbors, because (1) the dreams
are not the same, (2) it takes the correct words right out of their
brains.}

Behold, I am against the prophets, saith the LORD, that use their
tongues, and say, He saith.
 {Obviously all the Prophets of
Jeremiah's time during these trying days, sort of like today, were
abusing their own tongues with special revelations not from God.}

Behold, I am against them that prophesy false dreams, saith the
LORD, and do tell them, and cause my people to err by their lies,
and by their lightness;
{false dreams come from (1) lies, and (2)
lightness or complacency and arrogance and carelessness with
the Bible}
; yet I sent them not, nor commanded them: therefore
they shall not profit this people at all, saith the LORD."
 {These
dreams and complacent and comforting statements, though
sounding impressive and boisterous, do not really profit the
people.}